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Sergi Juvé Ibarz

Creative Director / CW at PS21 Barna




Moritz Xmas Lights
Moritz


Amidst the war of Christmas lights between the spanish mayors, Moritz, Barcelona's first beer, called for responsibility in the same language as the mayors: lights.

We stopped seeing them as just light bulbs and turned them into Moritz Christmas lights to launch them with an awareness message. 'Decorate in moderation.'



Role: Creative Supervisior, Copywriter



Agency: PS21 Barna



Client: Moritz







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