︎
Sergi Juvé Ibarz,

creative director at PS21 Barna.









Moritz Xmas Lights
Moritz


Amidst the war of Christmas lights between the spanish mayors, Moritz, Barcelona's first beer, called for responsibility in the same language as the mayors: lights.

We stopped seeing them as just light bulbs and turned them into Moritz Christmas lights to launch them with an awareness message. 'Decorate in moderation.'



Role: Creative Supervisior, Copywriter



Agency: PS21 Barna



Client: Moritz







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