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Sergi Juvé. Albert Fernández.
Associate Creative Directors.
PS21 Barna.                                                                                                                                                                                                                                                  




Moritz Xmas Lights

Amidst the war of Christmas lights between the spanish mayors, Moritz, Barcelona's first beer, called for responsibility in the same language as the mayors: lights.

We stopped seeing them as just light bulbs and turned them into Moritz Christmas lights to launch them with an awareness message. 'Decorate in moderation.'





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Humans involved


Agency_PS21 Barna
ECD_Enric Nel-lo
Associate Creative Director_ Sergi Juvé
Head of Art_Albert Fernández
Copywriter_María Armisen
Account supervisor_Aida Vendrell