Sorry not Sorry

“The children have bad manners, contempt for authority; they show disrespect for elders. Children are now tyrants, not the servants of their households.”

Since Socrates, young people have been blamed. Today, we’ll say sorry for everything. Sorry, because they’ll continue to do so.

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Role: Copywriter

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Agency: McCANN Spain

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Client: Jägermeister

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Awards: FIAP, Branded Content - Silver
               CdeC, Branded Content - InBook
               El Ojo, Activation - Shorlits
               Eficacia, Branded Content - (2) Shorlist
               Inspirational, Branded Content - Gold