Sorry not Sorry
Jägermeister

“The children have bad manners, contempt for authority; they show disrespect for elders. Children are now tyrants, not the servants of their households.”

Since Socrates, young people have been blamed. Today, we’ll say sorry for everything. Sorry, because they’ll continue to do so.

Role: Copywriter

Agency: McCANN Spain

Client: Jägermeister