McHappy Day

24 hours in which 100% of Big Mac sales go to the Ronald McDonald Children's Foundation.

The aim was to exceed the amount raised in previous years by finding the medium that would give us maximum coverage throughout Spain.

For the first time in McDonald's history, we used the brand's iconic logo to highlight a powerful message during McHappy Day: DONATE. These four letters reflect the brand's DNA of solidarity and invite people to collaborate with the foundation.

Role: Creative Supervisior, Copywriter

Agency: PS21 Barna

Client: McDonald’s

Awards: El Sol, Media - Silver
               El Sol, Outdoor - Shortlist
               El Sol, PR - Shorlits
               Impacte, Idea - Silver