Moritz 7

x Barcelona

Some brands belong to a city. This campaign proved it.

When Moritz relaunched its bottle and can around a bold new M, we didn't plan a media buy. We planned a walk through the city. MACBA. MNAC. Montjuïc. Place the packaging in front of their signs and the M clicked into place — as if it had always been there. Because in a way, it had.

Silver at ADG Laus.