Cuando te apetece, te apetece.
Cacaolat

In 2024, we launched Cacaolat's new brand platform:
When you feel like it, you feel like it.

A new brand perspective in an undifferentiated category.

A new approach allows us to stand out with a clear and unique message.

Role: Creative Director, Copywriter

Agency: PS21 Barna

Client: Cacaolat

Awards: Best!N Food, Integrated Strategy - Silver