Be more Shuaaa
ŠKODA

The first Škoda campaign in PS21 Barna was launch the new all-electric Škoda Elroq into the Spanish market. So it has to be fresh, disruptive and culturally relevant.

At that time, Spain was abuzz with talk of a new primetime TV show. A newcomer called La Revuelta (the uprising) had just overtaken the leader, El Hormiguero (the anthill). The shows were almost identical, with one key difference: El Hormiguero had its famous ant mascots: Trancas and Barranca, who gave the show a playful tone.

But what did La Revuelta have? Škoda had the answer.
We turned the two raccoons from Elroq's global campaign into La Revuelta's new mascots: Cargas and Recargas (Charge and Recharge).

Role: Creative director

Agency: PS21 Barna

Client: ŠKODA