︎
Sergi Juvé. Albert Fernández.
Associate Creative Directors.
PS21 Barna.                                                                                                                                                                                                                                                  




“La Flor de Cruyff”


(Cruyff’s flower)

“Tener una flor en el culo”: A very common expression in Barcelona used to refer to someone who is extremely lucky. Even if they don’t believe in luck, as Johan Cruyff.





Humans involved


Agency_PS21 Barna
ECD_Enric Nel-lo
Associate Creative Director_ Sergi Juvé
Head of Art_Albert Fernández
Junior team_Júlia París, María Armisen
Account supervisor_Judith Cháfer