“Un signe
que el sap tothom”
Barça Innovation Hub

“El cant del barça” is one of the most recognizable anthems in football. Millions of people around the world know the words “barça, barça, barça!”, but many of them can't sing it.
On the 125th anniversary of the anthem, we made it possible. 

We created the sign, and not just any sign. By joining our hands and fingers, we formed the Barça's crest. It's the best way to express the Blaugrana spirit, and it was inspired by a 6-year-old fan with hearing impairment. 

We officially unveiled the sign during the match against Getafe, inviting the fans to recreate the Barça sign at the point in the anthem where the lyrics mention 'Barça, Barça, Barça'!

Role: Creative Supervisior, Copywriter

Agency: PS21 Barna

Client: Barça Innovation Hub