FC Barcelona

A sign that everyone knows

“El cant del barça” is one of the most recognizable anthems in football.
Millions of people around the world know the words “barça, barça, barça!”, but many of them can't sing it.

We created the official sign language gesture for Barça — giving deaf and hard of hearing fans a way to sing their anthem for the first time. Launched live at the stadium during the anthem, amplified by players and the club across social and press.

1.1 million global viewers. 4.5 million social impressions. 120,000 interactions.