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Sergi Juvé Ibarz.
Associate creative director.



Nonconformist trainers


The Paris Paralympic Games took place in 2024.
Spanish Paralympic athletes were training hard in the hope of winning more medals, but they were not receiving any media coverage. So, we adapted their training to a format that people would see on their screens: home workout routines.



Role: Creative Supervisior, Copywriter



Agency: McCANN Spain



Client: CaixaBank



Awards: FIAP, Branded Content - Silver
               CdeC, Branded Content - InBook
               El Ojo, Activation - Shorlits 
               Eficacia, Branded Content - (2) Shorlist
               Inspirational, Branded Content - Gold       







“Rompiendo estereotipos a través de voces auténticas.” 

IPMARK



Follow the full workout routine.